Why more rural homebuyers are skipping big banks for alternative lenders

Big banks struggle to compete in rural markets where flexibility and local expertise matter most.
15 minutes ago
from: Mortgage Professional America

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- The urban-rural mortgage divide: More rural first-time home buyers are signing with non-bank lenders
On average, just half of small-town and rural buyers have gone with a Big Five bank, dropping to a low of 48 per cent in 2023 before...
from: The Globe and Mail