Absolut's Biggest Campaign “The World of Absolut Cocktails. Born to Mix.” Demonstrates the Power of Mixing Different ...

Absolut's Biggest Campaign “The World of Absolut Cocktails. Born to Mix.” Demonstrates the Power of Mixing Different People, Perspectives & Cocktails.
2 hours ago
from: Kilgore News Herald

Absolut Vodka, Advertising campaign, Cocktail, Marketing, Vodka

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- Absolut's largest global campaign in a decade says we're all 'Born to mix'
With the help of Oscar winner Rami Malek, 'The World of Absolut Cocktails. Born to Mix' encourages us to vibe and imbibe with different people who have different perspectives.
from: The Drum

- Absolut personifies diverse cocktails in biggest global campaign in a decade
The three-minute music video celebrates diversity and the power of mixing.. From Campaign US.
from: Campaign US

- Absolut mixes cocktail personalities in biggest campaign in over a decade
“The idea is really rooted in the Absolut brand's DNA,” said Pam Forbus, CMO of Pernod Ricard North America. “It's important to be a strong individual, but we create a better world when we mix and come together. … That's a metaphor for what's going on in ...
from: Marketing Dive