Bringing Marketing to a New Audience: Q&A with Jeremy Truxal

On September 16, Exact Sciences launched its first Spanish language TV and social media marketing campaign for Cologuard, an at-home colon...
4 days ago
from: Pharmaceutical Executive

Colorectal cancer, Exact Sciences Corp., Hispanic, Screening

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- Exact Sciences Launches New Spanish-Language Campaign to Increase Colon Cancer Screening in Hispanic Community
(BPT) - The facts around colon cancer, also known as colorectal cancer, are too staggering to ignore. It is the second leading cause of...
from: Bristow Beat

- Exact Sciences debuts first Spanish-language Cologuard ads to drive colon cancer screening in Latino community
Cologuard has gone bilingual, with a new campaign out Monday that marks the first Spanish-language promotional push for the brand.
from: FiercePharma